About Sanity Group

All over the world, scientific discoveries and their medical potential are redefining the way society, politics and the medical community think about Cannabis as a plant.

Our team looks back on a strong track record in building and scaling companies in various industries, creating hundreds of jobs and millions in shareholder value in the process. Being joined by renowned industry leaders and medical experts, Sanity Group continuously positions itself on the brink of innovation and is equipped to shape the Cannabis industry in Europe.

We provide a unique community of industry experts, excellent talent, operational backing, and capital to our fast-growing portfolio of ventures.

Our Purpose

We believe that everybody deserves to live a healthy life. As research progresses and the health benefits of cannabis become widely-known, our purpose is to develop new cannabis-based pharmaceuticals & wellbeing products and to build the infrastructure to make them readily accessible and available to everyone, thus helping people living a healthier life.

Products and services of our portfolio companies

Medical

Medical

Our portfolio companies are committed to making medical cannabis accessible to pharmacists, physicians and patients by importing and distributing CBD and THC products in different dosage forms. Together with our R&D partners, we bring innovative cannabinoid pharmaceuticals to patients in Europe!

Wellbeing

Wellbeing

Sanity Group’s companies work on various CBD based wellbeing products. By making our products accessible through online and offline channels, it is our goal to improve the quality of life of our consumers.

Ancillary

Ancillary

The third pillar of our portfolio companies focuses on tech-related products and services, thus creating the infrastructure for the cannabis revolution and supporting our other portfolio ventures.

We help our international partners to obtain an EU-GMP certification.

Management Team

Fabian Friede

Fabian Friede

Managing Director & Founder

8 Years experience in building companies and managing international teams in various industries (marketplaces, eCommerce, SaaS and more). Started 3 own companies with a strong passion for marketing and product development. Enthusiast for creating value for customers.

Finn Age Hänsel

Finn Age Hänsel

Managing Director & Founder

5 Years experience in consulting (consumer goods, insurance, pharma), founded 5 own companies, including THE ICONIC, Berliner Berg Craft Beer, Sportsecondhand, Valmano and Petobel. Entrepreneur and CEO for 7 years with a strong passion for product, brand, technology and consumer goods.

Jan Mehner

Jan Mehner

Pharma Advisor

8 Years experience in medical and pharmaceutical product development and trading. Start of career at HELM AG, one of Germany‘s major pharma players.
Most recently Managing Director of Heaton in Czech Republic, a EU-wide pharmaceutical company.

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