Sanity Group
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Thilo Grösch

Public Relations | Press Officer

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Phone: +49 30 80093764

Address: Sanity Group GmbH
Jägerstraße 28-31 | 10117 Berlin | Germany

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About the Sanity Group

Unlocking the health benefits of cannabinoids


Founded in


is our headquarters, near Frankfurt a. M. is the location of our extraction facility


Employees from over 15 different nations

Sanity Group, a Berlin based health and life-science company, aims to improve people’s quality of life through the use of cannabinoids and the utilization of the endocannabinoid system. The focus is on pharmaceuticals and medical products (Sanity Medical) on the one hand and cannabinoid-based consumer goods (Sanity Care) on the other. The mission is to build the leading cannabinoid company for medical cannabis and consumer health in Europe. Financially and strategically, Sanity Group is supported by investors such as Redalpine, HV Capital, Calyx, Casa Verde Capital, Navy Capital, Cherry Ventures, SOJE Capital, Bitburger Ventures, and various business angels such as music producer, Hollywood actor Alyssa Milano, professional soccer player Mario Götze and German model Stefanie Giesinger.

Our three business areas:


Sanity Medical: The medical business unit of the Sanity Group, with our subsidiaries Vayamed, Belfry Medical and Endosane Pharmaceuticals.

Consumer Health

Sanity Care: The consumer health division of the Sanity Group with the brands VAAY (wellbeing), This Place (functional natural cosmetics) and Sanatio CBD (classic CBD).

Production & Research

Sanity Science: The Research & Development division of the Sanity Group with a production facility for cannabis extracts near Frankfurt a. M., Germany.

Our brands & subsidiaries

Sanity Care:

VAAY is the brand for CBD and hemp-based lifestyle products to promote mindfulness, balance and well-being as part of a healthy lifestyle, and is one of Germany’s best-known CBD lifestyle brands.

This Place is a new kind of natural cosmetics: in each product CBD and different, purely natural ingredients are combined in such a way that they can show their full power together.

Sanatio CBD is Sanity Group’s third and newest consumer health brand – a classic CBD brand with a core focus on CBD purists aged +45. At the moment in the test phase after softlaunch.

Sanity Medical:

Vayamed, a pharmaceutical company, develops innovative cannabinoid-based medicines for the European market and distributes them to pharmacies and clinical institutions.

Belfry Medical focuses on the development and application of innovative technologies for the medical cannabis market, including unique medical devices as well as digital health applications.

Endosane Pharmaceuticals develops pharmaceuticals for the treatment of neuropsychiatric and psychiatric disorders such as schizophrenia or anxiety disorders.

Press pictures

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Sanity Group Logo

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Info & Factsheet (PDF)

(in German)


Short bio Founders (PDF)

Short biographies of the Sanity Group Founders



“Unfortunately, Cannabis still has very often a negative stigma attached to it. We want to give the plant a new chance, because what people associate with it is based on old prejudices. It’s important to us to actively contribute to education and knowledge transfer. This also involves showing decision-makers the differences between cannabis as a medicine, agricultural substance and lifestyle product. It’s important to understand the full potential of the plant – that’s what we’re working for, to bring cannabis back to the center of society.”

Finn A. Hänsel, Founder & Managing Director


“Everyone should be able to live a healthy life. When you hear the stories of people who have suffered from the side effects of a particular medication for a long time, and their quality of life has improved because of cannabis, that’s reason enough to keep researching it. At present, many doctors, pharmacists and patients are often unaware of the medical benefits that cannabis has to offer. This is where we want to raise awareness – and we will also invest in research to do so.”

Fabian Friede, Founder

Fabian Friede, Founder & Managing Director Sanity Group | Fotocredit: Sanity Group

Latest News

Vayamed and telemedicine pioneer Telaleaf launch exclusive partnership

German medical cannabis specialist Vayamed and the telemedicine platform Telaleaf agreed on an exclusive partnership to strengthen telemedicine in cannabis therapy in Germany. The focus will be on therapy quality, patient centered pricing, individual therapy plans, and equitable therapy access. Telaleaf is a pioneer in cannabis-based telemedicine from Canada established in 2020 and will now launch its services in the German healthcare system.

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Endosane and UCI investigate the efficacy of new compounds for the treatment of PTSD

Endosane Pharmaceuticals and the University of California Irvine (UCI) have agreed to investigate the efficacy of two innovative compounds for the treatment of post-traumatic stress disorder (PTSD) through a series of preclinical studies. The studies will be conducted in the laboratory of the internationally renowned neuropharmacologist and leading endocannabinoid system researcher, Professor Daniele Piomelli. Results are expected as early as the first half of 2022.

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Sanity Group Closes $3.5M Follow-On Investment by Casa Verde Capital

Berlin-based cannabis start-up Sanity Group announced today it has closed a $3.5M follow-on investment from Casa Verde Capital, representing a second closing of the company’s $45M Series A financing round. This brings total funds raised by Sanity Group to $76.5M to date. The Venture firm’s first investment into Germany further cements Casa Verde’s European foothold.

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